![]() One particularly efficient way of utilizing an image within your log is to integrate text within the graphic itself. uses a trident to signify water, power and King Triton of mythological fame. A logo doesn’t have to be extraordinarily modern or complicated to work - it merely needs to reflect the values and history of the company. Big Timber Brewing Co.’s logo also keeps the look rugged with black and white for the colors. Its background looks like a cut section of a tree, and everything gets tied together with the silhouette of an ax. features a logo that creates an image of its name. When choosing colors for a logo design, look for ones that tie into the brand but aren’t overused by competitors.īig Timber Brewing Co. In fact, the light blue is a color you don’t see as often in beer logos, so that makes it unique enough for people to remember. Storybook Brewing features a logo that looks as though it jumped straight off the pages of a storybook, complete with dragons, princesses and knights. One unique thing about the logo is that the background color changes, allowing it to use the emblem on different beer bottles, as well as its website and social media. Innis & Gunn sometimes uses the ampersand in its logo to represent its brand. Its logo represents the way it ages its beers by taking on a vintage appearance, with a script font and embellishments reminiscent of times past. Innis & Gunn creates craft beers aged to perfection. A well-designed logo grabs the consumer’s attention and also tells a story about your brand, as you’ll see in the following 18 examples. Studying beer logos is a great way to learn the elements of a successful one. Remember: the better your logo, the more you stand out. If you get your logo in front of more consumers, the higher your chances of being remembered. In marketing, the Rule of 7 means someone must see your logo or brand name seven times before they recognize your company. Studying beer logos allows you to see how to make an impression with your designs and create an emotional pull on consumers. Beer is one of those products that has a lot of personal associations for people because it is a part of family celebrations and fun nights out with friends. Remember that your branding is more about how other people see your company than the way you see it. (This includes only the ones that have added it in, when it’s not already part of their brewery’s name.) And 13% of the breweries in BC have opted for a wordmark (a text-only logo).Big brands often spend millions of dollars on logo design alone. 15% have included their location as part of their logo design. 20% of the breweries included images of beer ingredients in their logos. We’ve identified some patterns in this set of brewery logo designs. There are already two large “B” logos… going that route will NOT help you stand out. If you’re considering using a large single letter as the basis of your logo, it would be helpful to know about the 10 other breweries in BC already using the same approach. Roughly 25% of the breweries in BC have a circular logo. Tall & Narrow logos can be really challenging to work with.)īut you should definitely pay attention to which categories have the most entrants when considering a new logo design. Other categories are empty for a reason (i.e. Negative Space or Monograms… lots of opportunity in both of those categories. ![]() Going after certain categories that don’t have many entrants could be beneficial. With the filter buttons on this BIG LIST it’s fairly easy to see where the white space is when it comes to BC Brewery logo designs. That’s not to say that you should aim for ALL of that whitespace. Just like in our blog post on How To Name Your Brewery, part of the reason we’ve compiled all of the brewery logos into one place is so that we can look for patterns. Give it a try on your laptop or tablet if you find the mobile version frustrating. **Note: this list doesn’t work very well on smaller screens. Click any of the category buttons to filter the list. Each brewery’s logo is tagged with the categories that it fits into. The best way we could come up with to display all of these logos is an interactive, filterable list. We often say that branding (and packaging design) NEEDS to be considered in the context in which it will be required to perform. This is intended as a resource for any brewery in BC that’s redesigning their logo, or any new brewery that’s about to enter into the market. All of the BC brewery logos in one place. We recently went looking for a list of all of the logos of all of the breweries in BC and couldn’t find one. When designing a logo for a brewery, it’s important to have a good understanding of the market that the brewery operates in / is about to launch into.
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